Morimura Group (which is one of the largest ceramics corporate group in the world) has its origin from "Morimura Gumi", which was established by Ichizaemon and Toyo in 1876.By its business entity, Morimura Brothers Inc. is the one that directly took over Morimura Gumi.
Morimura Gumi which made a great effort by exporting pottery and porcelainware, fans, and dolls, etc. to America in the Meiji Era, started to focus on the progress of manufacturing pottery and porcelainware, and established Nippon Toki Gomei Kaisha in January 1904. (Presently NORITAKE CO., LIMITED) The sanitary ware divisions of both companies were then spun off in May 1917 to form Toyo Toki Co., Ltd. (currently TOTO LTD.), which subsequently spun off its insulator department to establish NGK INSULATORS, LTD. in May 1919.
In the same year, Okura Toen (currently OKURA ART CHINA, INC.) was established. Thereafter, Niterra Co., Ltd. (a spin off from Nihon Gaishi NGK spark plug division) was established in October 1936.
Just what kind of secrets and history lies behind the formation of the Morimura Group? What kind of person was Ichizaemon Morimura, who was the man behind the Group's formation, and what kind of contributions did he make to society?
His noble spirit, superior management techniques and surprisingly austere way of life that have until now been almost entirely unknown are vividly and tangibly depicted in this book.
List price: JPY 2,000